While I was driving in Toronto I read Imagine, Innovate and Disrupt on a banner.
Those three words jumped out. I quickly jotted them down. Immediately I thought about the word disrupt. It kind of shocked me. Why disrupt? Disruptive feels like a negative word.
How does disrupt fit in with words like imagine and innovate? It doesn’t seem to, at all.
I started to think about those three words. I had expected create to be the third word. I thought about how imagination ushers in something new, a new way of thinking, of doing things. New ideas always shift old ways of doing. They disrupt the flow, change it. When I look at disrupt from that angle it seems to be the logical next step to imagine and innovate.
Our old ways of thinking and believing are disrupted, disturbed when we imagine something bold, different and then innovate, bringing in something new. Our goal should be to disrupt old ways of thinking, believing and working.